I must say, your projects are the most well-paced projects that I’ve worked on. Most courses have a culminating project, but this course was divided into two parts. Most students wait to do project work at the end of the semester, but in this course we started working on our project within the first few […]

The evaluation phase has been my favorite phase by far.  My team received great insight from our classmates, other students and executive partners that we will implement into our final presentation. Our initial in-class pitch session was instrumental in helping our team get on a more focused and cohesive path. We were able to integrate […]

This prototyping experience was slightly different than last semesters. This time, we were encouraged to create a storyboard and will have to present our prototype to peers and faculty later this week. Trying to narrow our focus and decide on a prototype was difficult. Our team has a lot of good ideas to satisfy our […]

How Might We vs Problem Statement  This ideation process followed a very similar ideation process we did for Customer Insight to Innovation. The only difference I noticed was that we used “How Might We” statements instead of problem statements. I personally preferred using a problem statement instead of a how might we statement for the […]

Persona During the first class session of the “Define” phase, we came up with three possible personas: the professional business traveler, family traveler, and bargain traveler. We created a persona for the business and family traveler. Using your template on Google docs was a great way to brainstorm and collaborate about the different components of […]

I must say that my favorite “cool product” was the 999 bottle. I only have two reusable bottles that I interchange, but I would purchase that one in a heartbeat. I also loved the concept of the baby stroller that can adapt into a bike, but I see the potential difficulties in selling that product […]

MARKET POTENTIAL Is there a potential market for a book on Wise Consumption targeting 20-30 year olds? I did some research for this question because I could not give you a useful answer if I did not have a slight understanding or background about the market. When I first started looking, I found this article.. […]

Based off this reading, my five key takeaways on what makes a wise consumer are: The consumer remains calm and level headed when it comes to planning and managing their resources in order to create their aspired lifestyle. They save for unanticipated expenditures. Example: car accident They are reluctant to rely on or purchase items […]

Initial Thoughts I am thankful I gave myself some time to read and process this chapter because it was not the easiest for me to understand. This was my first time being introduced to sustainability frameworks and it gave me a new perspective on understanding sustainability and its impact on the design and development of […]